There is good news and less-than-good news in the latest home buyer survey from the National Association of REALTORS©. In the 2026 Home Buyers and Sellers Generational Trends Report from NAR, a generational divide is evident among home buying activity, with Baby Boomer adults commanding the lion’s share of the market.
When home buying activity as a whole is examined, Baby Boomers accounted for 42% of the market. This is unchanged from the prior report. Baby Boomers also account for the majority of home sellers at 55%.
Millennials were runner-ups in the home buying race, accounting for 26% of purchase transactions. They were followed by Gen X at 25%, Gen Z at 4%, and the Silent Generation at 4%.
When home buying is examined through the lens of first-time buyers only, the results are more nuanced. This is where Millennials have the greatest market share, followed by Gen X buyers, with Boomers a distant third. However, over the past year, the percentage of purchase transactions belonging to first-time buyers has dropped to 21%. This is the smallest market share for first-time buyers since NAR began tracking it in 1981.
Last year, first-time buyers accounted for 24% of all home purchases. This too, was a low percentage compared to historic norms.
Rising home prices have contributed to the drop in first-time buyers. The median price of a Columbus area home, for example, was $315,000 as of February 2026. Travel back in time to 2020, and you would see a median home price of $200,000 to $232,000. This is quite a price jump in the span of six years, and mortgage interest rates are higher now as well.
For Columbus area home buyers, there is a bright spot – our median home prices are lower than many other major cities, and our employment outlooks are promising. Conditions for first-time buyers will hopefully improve as more home inventory comes to market, and mortgage interest rates decline. Consumer sentiment, economic conditions and interest rate trends could bump the table, but home demand in Central Ohio has been very consistent.
In the meantime, future home buyers should prepare for success! Get started with out free e-book, “How to Buy a Home like a Pro.” The tips and strategies will help you save money and avoid common pitfalls in the home buying process!
As Exclusive Buyer’s Brokers, we serve your best interests at all times! Unlike real estate agents and brokerages who represent sellers, as an Exclusive Buyer’s Broker, we only represent you, the buyer, getting you the best price and terms with no conflict of interest, at all times.
Understanding this distinction could literally save you thousands of dollars not only on the purchase price and terms, but also on seller concessions and home inspection issues, whether you are a first-time homebuyer or an experienced homeowner!
Contact us with your home buying questions! Remember, we are with you every step of the way…all the way home!
Andrew Show
Exclusive Buyer’s Broker, CEBA-M, MCNE, CSP, PSA,e-PRO, CREM, ABRM, AHWD
Buyer’s Resource Realty Services www.BuyersHome.com
Serving Metro Columbus, Ohio with Exclusive Buyer’s Agents
7100 North High Street, Suite 204, Worthington, Ohio 43085
614-888-4110 | 888-888-4110 Toll Free | 614-839-4110 Fax
