An article at RealtyTimes.com by Jennifer Allen asks the question: Is real estate really a relationship business? She says that it should not be, but adds:
“This means the more people who know you and like you, the more real estate you’ll sell. Selling real estate is about knowing how to sell real estate. Let’s say that differently. It’s about knowing how to manage and facilitate the exchange of real property so that the buyer or seller who hired you is satisfied with the outcome.
Sure, building a real estate business may have everything to do with your relationships, but, as agents, that’s not what we do. Is tax preparation a relationship business? Is dentistry a relationship business? Is dog-training a relationship business? No, we expect our tax preparers to know how to prepare taxes. We hope our dentists know how to fix cavities. We expect a dog-trainer to be a master in dog behavior. That’s their business. Our buyers and sellers have the right to expect that we know our business. This means how to manage and facilitate the exchange of real property, not how to persuade our “dear friends” to provide us with easy paychecks.”
But what really stands out to me is this telling statement:
“It’s about knowing how to manage and facilitate the exchange of real property so that the buyer or seller who hired you is satisfied with the outcome.”
Really? Is it about facilitation? My answer is an emphatic “Heck no!” A “facilitator” just tries to get along to “do the deal”… and not be an advocate for the buyer. We ARE advocates!
You want a “facilitator”? Go find another real estate broker. You want an “advocate” as a true Exclusive Buyer’s Broker? Then you know who to use! After all, it’s “only” your home and the biggest financial transaction of your lifetime!